Join us in celebrating the exciting merger of Fanatic Foiling & Wing Foiling with the renowned Duotone brand. This union marks a significant step forward in the world of watersports, bringing together strength, expertise, and customer acceptance under one powerful banner. A Conversation with the Leaders:
An exclusive interview with Till Eberle, CEO of Boards & More, Craig Gertenbach, formerly Brand Manager at Fanatic, and Klaas Voget, Division Manager Product & Marketing in the Wing Foiling division sheds light on this groundbreaking collaboration.
The Transition: Duotone Takes the Lead: Till Eberle addresses the future of the Fanatic brand, stating, "Duotone has gained incredible strength and acceptance since its establishment in 2018.
To consolidate our efforts and knowledge, we have decided to bring the performance products, previously under Fanatic, into the Duotone brand. This includes windsurf boards, Wing Foiling boards, and foils." Duotone's Unique Offering: When questioned about what Duotone can offer that Fanatic can't, Till emphasizes a strategy focused not just on products but on providing experiences that add real value to customers. The Duotone Pro Centers, Academy App, Young Blood Camps, and the Save our Playground sustainability initiative all contribute to a holistic approach that transcends individual sports. Seamless Integration for Better Performance: Craig Gertenbach, known as "Mr. Fanatic," views the transition as a natural progression.
He notes that Fanatic and Duotone have been operating as one team internally for years, sharing team riders, joint photoshoots, and product launches. This integration aims to create better products by streamlining the development of boards and sails. Synergy in Action: Till elaborates on the synergy within Boards & More and Duotone, stating, "In development, we no longer work separately for individual sports; there are many crossovers.
Our brand family is strong because we have a common platform with the Boards & More Group. Developers, importers, dealers, and employees collectively contribute decades of experience, ensuring innovation, quality, and service." New Roles and Responsibilities: Craig Gertenbach and Klaas Voget are set to take on new roles in the Duotone Wing Foiling Division. Craig assumes the role of Wing Foil Division Manager Sales, while Klaas becomes Wing Foil Division Manager Product & Marketing.
The Future of Foiling with Duotone
Klaas Voget highlights the benefits of the Duotone brand for foiling, stating, "From 2024 onwards, mast-foil combinations will be compatible across all disciplines, including Kiteboarding, wing foiling, and windsurfing. Customers can expect a simplified experience with a range of compatible products for various foil disciplines." A Unified Future: Till concludes, "An overall Duotone brand brings so many advantages for our customers by bundling know-how and moving together much more strongly into the future. What belongs together, grows together." Join us in embracing this powerful union as Duotone continues to innovate and elevate the watersports experience for enthusiasts worldwide.
