JP actually stands for Jason Polakow, the founder of JP paddle boards australia. He is the former windsurf championship holder and has put his skill set and experiance and al that knowledge in developing the worlds best windsurfing techonology and in SUP board industry. The quality JP boards is just unrivaled. The paddle boards australia under the jp inflatables has become the market inovator in inflatable sup boards. Not only they produce jp sup boards but also a 60% best selling carbon light JP paddles. You won't regret putting trust to this brand.